Pula City Guide

Pula is the largest city on the Istrian peninsula and Croatia's most underrated coastal-investor market, a Roman city with one of the world's best-preserved 1st-century amphitheatres (the Pula Arena), an Adriatic coastline of pine-shaded coves, and property prices that remain materially below Rovinj and South Dalmatia for comparable coastal lifestyle. Croatia's January 2023 Eurozone accession eliminated currency-conversion friction for EU buyers, and Pula's strong cultural identity, university (University of Pula / Sveučilište Jurja Dobrile), and shipbuilding-engineering economic base differentiate it from purely tourist-driven Croatian markets. The city's identity is shaped by overlapping waves of history, Roman, Venetian, Austro-Hungarian, Italian, and Yugoslav, and a diaspora-returning buyer base from Italy, Slovenia, Germany, and Croatian-descent second-generation Europeans is materially driving the current market. The 2026 annual property tax (replacing the prior holiday-home levy) sets the new operating cost baseline for non-residents and STR investors.